H&M Beauty has unveiled its new fragrance collection with a campaign featuring Norwegian actress Alisha Boe. ‘I loved working on the new H&M Beauty fragrance campaign and getting to be a part of visualizing the different scent personalities. We all know that your mood changes...

The world’s finest fragrances are out there for you and others to delight in, but wouldn’t you rather have the best at prices that make sense for your budget? LaBelle Perfumes is your go-to for the perfumes and colognes that complete your presentation for any occasion. Whether...

Perfume is an expression of who you are. The right one invites confidence and helps you to find your true essence. Therefore, when it comes to buying a certain fragrance, it is important to carefully choose one. One of the surefire ways to make a statement is to create something unique by the...

French fashion house Louis Vuitton has unveiled a bespoke Haute Perfumery service. Launched with master perfumer Jacques Cavallier Belletrud, the customized service is complimentary upon purchase. Similar to the House’s personalisation services such as hot-stamping for leather goods,...

Chanel will launch a new limited-edition of its iconic Chanel No 5 perfume in ruby red. The clean rectangular perfume bottle in transparent glass with faceted stopper and minimalist branding differs in both perfume and look. The floral aldehyde perfume makes it a fragrance for life and a kind...

Tiffany & Co. has launced a new fragrance, its first in a decade and a half. The New York jewelry designer house partenered with Coty to produce the new line of fragrances for both women and men. Created by world-renowned master perfumer Daniela Andrier of Givaudanis, the new fragrance...

Dakota Johnson has landed a major fragrance campaign. The 27-year-old 50 Shades star will front the campaign for Gucci Bloom-the first fragrance by creative director Alessandro Michele, who has set the tone for the traditional brand since 2015. Johnson, will be joined by artist Petra Collins...

When it comes to Jackie Kennedy there isn’t a style icon as chic as she was. The late first lady, who was the subject of last years Golden Globe nominated drama Jackie starring Natalie Portman, is remembered the world over for her exquisite sense of style. But what is not so well known...

Lily-Rose Depp takes center stage in a new ad for Chanel No5 l’Eau. The 17-year-old daughter of Johnny Depp and French singer-actress Vanessa Paradis, portrays a woman full of contradictions for No5 l’Eau woman in a short film directed by Johan Renck. The campaign which is built...

French Designer Philippe Starck has made his foray into the fragrance industry with a trio of fragrances under his own label, Starck Paris. Titled Peau de Soie, Peau de Pierre and Peau d’Ailleurs the three eau de toilette’s were produced by the Spanish company Perfumes Y Diseno....

Alexander McQueen has unveiled a new fragrance. Tilted ‘McQueen Parfum’, the long-awaited fragrance from the house is the first under the creative direction of Sarah Burton. The campaign was shot by Paolo Roversi and stars Dutch model Maartje Verhoef. Inspired by flowers that...

Supermodel Lara Stone is the face of the new ad campaign for Versace’s new women’s scent “Eros Pour Femme”. The dutch beauty stars alongside Brian Shimansky (who’s the face of Eros) in a steamy lavish Grecian styled Ad. Captured by fashion photographers Mert Alas...