H&M will be launching a new store concept of clothing rentals. Starting from the end of this month, the Swedish clothing giant will offer customers the opportunity to access favorite pieces of past collections at its flagship Sergels Torg store in Stockholm. Initially, fashion fans who...
H&M unveils first look of its Giambattista Valli des...
Just a month ahead of the release its Giambattista Valli collaboration, Swedish fashion giant H&M has unveiled the first look of the highly anticipated designer collection. The lookbook featuring the womenswear and menswear collection was shot in the Paris-based, Italian couturiers...
The Week in Fashion: Sep 23 – Sep 27
From Dries Van Noten teaming up with Christian Lacroix to Doutzen Kroes winning a Green Carpet Fashion Award; here’s your Fashion Week in brief. Doutzen Kroes The Dutch supermodel Doutzen Kroes was presented with the Social Media Changemaker Award for using her platform for activism...
H&M and Pringle of Scotland launch knitwear collecti...
Luxury Scottish knitwear brand Pringle of Scotland and H&M have teamed up for a new capsule. Titled “H&M x Pringle of Scotland” the collection includes a heavy knit sweater with a retro diamond pattern, a short turtleneck sweater with balloon sleeves, oversized...
The Week in Fashion: Sep 16 – Sep 20
From Demna Gvasalia quitting Vetements to Chanel heading to Capri for its 2020/21 Cruise collection; here’s your Fashion Week in brief. H&M The Swedish fashion giant was reportedly testing a new sales concept of selling external brands and products. Ralph Lauren The American...
H&M will soon sell external brands
Swedish fashion giant H&M is testing a new sales concept of selling external brands and products. The new strategy is for the core brand Hennes & Mauritz itself and is also a step towards direct competition with online retailers such as Zalando and ASOS, who have always claimed a...
The Week in Fashion: August 12 – August 16
From Burberry launching a sustainable capsule collection to Naomi Campbell fronting Calvin Klein’s latest campaign; here’s your Fashion Week in brief. Calvin Klein The American luxury fashion house tapped a number of high-profile stars such as Naomi Campbell, Bella Hadid,...
H&M and Zara are closing stores to boost e-commerce
Hennes & Mauritz, (the Swedish company behind H&M, & Other Stories and Weekday), and Spanish Inditex, (which includes Zara and Massimo Dutti) have started benefiting from the decision to shunt physical stores (in an effort to boost online offerings) which was initiated last...
The Week in Fashion: August 5 – August 9
From H&M collaborating for the first time with an African brand to Christy Turlington and Marc Jacobs’ Fall 2019 campaign; here’s your Fashion Week in brief. Karl Lagerfeld & The Met The late designer is set to be honored in 2022 with a large retrospective at the...
H & M collaborates for the first time with an Africa...
For the first time in its history, H & M is collaborating with an African brand. The Swedish company is working together with the South African brand Mantsho to create a capsule collection. Titled ‘Mantsho x H & M’ the collection celebrates the elegance and dynamism of...
H&M revives Spirit of Swinging Sixties with Designer...
H&M has teamed up with 1960s designer Richard Allan to launch an exclusive collection. Allan founded his eponymous brand in 1962 and quickly gained admiration from designers such as Schiaparelli and Yves Saint Laurent. His Silk scarves, in particular, became a runaway hit and in the...
H&M launches Afound in the Netherlands
H&M has announced the launch of its latest brand Afound in the Netherlands. The outlet concept which launched in June 2018 and has steadily established itself with stores in Sweden will launch with a digital marketplace in the autumn of 2019. Part of a long-term strategy to expand into...
The Week in Fashion: May 27 – May 31
From Cara Delevingne designing a handbag collection to Marc Jacobs launching an affordable line; here’s your Fashion week in brief. H&M & Giambattista Valli The Swedish fashion chain collaborated with Paris-based Italian couturier on an haute couture collection. Karl...