Swedish fashion giant H&M has announced the opening their first ever Swedish flagship stores this Fall. Located in Stockholm, the two stores will offer an assortment of H&M Beauty’s own makeup line, its new fragrance collection and more than 80 global and Scandinavian beauty...

H&M Beauty has unveiled its new fragrance collection with a campaign featuring Norwegian actress Alisha Boe. ‘I loved working on the new H&M Beauty fragrance campaign and getting to be a part of visualizing the different scent personalities. We all know that your mood changes...