Hailey Baldwin has scored the biggest campaign of her life as the new face of Guess. The 19-year-old model was photographed in Malibu by Rayan Ayash and directed by Paul Marciano (co-founder of the brand) for the brands’ Fall 2016 campaign. Guess teased its new denim collection with a...

Kaia Gerber is on a roll. The 14-year-old daughter of Cindy Crawford just landed a major campaign as the new face of Italian fashion house Miu Miu. The stylistically retro-esque campaign has Gerber sporting a one-piece bathing suit, modeling retro Miu Miu frames while floating in a pool. She...

Kendall Jenner is now the face of Magnum Ice Cream. The 20-year-old was lensed by star photographer duo Mert Alas and Marcus Piggot in a series of sizzling images in which she promotes their delish new Magnum Doubles. From wearing a swimsuit and a see-through gown to a curve-hugging,...

Zoe Kravitz has been tapped by YSL as its new US ‘beauty muse.’ The daughter of rocker Lenny Kravitz and actress Lisa Bonet she will join the ranks of Cara Delevingne and Edie Campbell. Her role includes working on social media campaigns for YSL Beauty across her own social media...

Following January’s announcement as the new brand ambassador of Louis Vuitton, Lea Seydoux appears in the first campaign. Photographed by longtime Louis Vuitton collaborator Patrick Demarchelier, the campaign was shot in front of the colorful backdrop of Ranch Cuadra San Cristobal in...

Behati Prinsloo has added a new role to her impressive resume, that of fashion designer. The model who is pregnant with her first child teamed up with Juicy Couture to create her first collection for its Black Label. From graphic tees and bomber jackets to Bermuda shorts and hoodies the range...

FKA twigs is the star of the spring / summer 2016 campaign for Calvin Klein Jeans. The singer released a music video which she not only directed but dances in alongside dancer Kaner Flex. In the black and white campaign images lensed by David Sims, she can be seen sporting black and white...

Chanel has announced that Willow Smith will be its newest face. The 15-year-old singer and actress was appointed by Karl Lagerfeld personally to be the newest and youngest brand ambassador of the french fashion house. Willow, who is the daughter of Will Smith and Jada Pinkett, first met...

Gemma Ward is the star of the new Free-people campaign for a feature called ‘Blue Mountain Baby’ from its ‘Australia Issue’ March catalogue. Lensed by Greg Kadel in her homeland, the Australian supermodel sports various easy summer looks from the bohemian fashion...

Oscar winner Jennifer Lawrence is once again star of French luxury brand Dior’s Summer 2016 campaign. Photographed by Mario Sorrenti and styled by Carine Roitfeld, the actress presents various handbags of the French fashion house including the new Diorama and Diorever handbag. Set in a...

Kendall Jenner and Justin Bieber front the 2016 spring campaign of Calvin Klein. Shot by Tyrone Lebo, the campaign also features a host of A-list models, musicians, and artists: Kendrick Lamar, FKA twigs, Abbey Lee, Fetty Wap, Sung Jin, Saskia De Brauw, Adwoa Aboah, Joey Bada$$, Klara...

Lottie Moss is the new face of New York accessories label Botkier’s spring campaign 2016. The 18-year-old half-sister of Kate Moss, was photographed by Mark Iantosca around iconic locations in New York City such as the steps in front of the Metropolitan Museum of Art, and on the banks...

After much speculation it is now official that Kylie Jenner will be collaborating with Puma. The news comes after Kanye West’s Twitter denial that ‘there will never be a Kylie Puma anything.’ Adam Petrick Global Director of Brand and Marketing at Puma, released a statement...