H&M Group’s digital marketplace Afound is expanding further into Europe. On May 7, the platform which is already active in Sweden since June 2018 and the Netherlands since October 2019 announced the opening of digital marketplaces in Austria and Germany as the next step in its...

H&M has announced the launch of its latest brand Afound in the Netherlands. The outlet concept which launched in June 2018 and has steadily established itself with stores in Sweden will launch with a digital marketplace in the autumn of 2019. Part of a long-term strategy to expand into...

H&M has launched its newest brand Afound with the first two stores set to open later this month. The move comes after its launch of Arket in autumn 2017, and Nyden in spring of this year. Afound’s concept is the opposite of what Arket and Nyden is and will be a marketplace, selling...