Eva Herzigova to launch a ‘seductive’ collection

Posted by mija on Jan 15, 2010 in News | 0 comments

At the glamorous Crillon Hotel in Paris, supermodel Eva Herzigova announced today that she would be launching her own collection for French brand 1.2.3, owned by Etam.
Sure there’s nothing new about a model trying her hand at design (this isn’t ever this model’s first effort, she started her beachwear line in 2007), but something tells us the final product will be quite unique. “I imagined my collection thinking about women with a lover, feminine, sophisticated, and about how they would dress for a first date.” Could this line bring an end to spending hours planning the right outfit for Mr Right? A girl can dream…
But Herzigova is aiming for more than just seduction. The 36-year-old checked her wardrobe and realized she could use her 20 years in the industry to inspire something “simple and minimalistic.” She went on to say, “I want my design to reflect my style, which is not easy being a model!” A fair point, since models have basically no say in what they wear!
Her first very sexy, very Herzigova line will consist of 30 looks mostly in soft colours like pastels, khaki and beige. The yet to be named project will be released to the press in March, and then to at least 80 retailers across Europe and Middle-East.
source: uk.stylelist.com