H&M launches Disney’s Mickey Mouse x Keith Haring Kidswear collection
Swedish fashion giant H&M has released its latest kidswear collection that reimagines the inventive art of Keith Haring.
Titled ‘H&M Disney’s Mickey Mouse x Keith Haring’, the collection for babies and kids up to 14 comprises of clothes, shoes and accessories. Standout pieces include a baseball jacket, bicycle shorts, denim jackets, dungaree dresses, hoodies, sweatshirts and t-shirts.
Inspired by Haring’s long-time passion for Mickey Mouse, the pieces create a streetwear vibe with oversized fits and boxy silhouettes by using a familiar palette of red, white and black, with the addition of a light denim blue.
‘Keith Haring’s interpretation of Disney’s Mickey Mouse is quite playful and we wanted to reflect that in the vibrant prints. It is a modern homage to both the artist and the animated character, as well as fashion and art, and I am really proud of what we have created combining these two icons,’ Sofia Lofstedt, Head of Kidswear Design and Creative at H&M said in a statement.
‘Our latest collection with H&M is fun and lively, inviting younger generations to connect with some of Disney’s most beloved characters in stylish new ways. Like Keith Haring and H&M, we celebrate creativity and artistic expression, working close with global fashion partners to reimagine our stories for new audiences,’ Liz Shortreed, SVP, global Disney, Pixar and Softlines Category added.
‘Keith loved connecting with younger generations through his work and regarded Walt Disney as one of his creative inspirations. He celebrated Disney’s Mickey Mouse as a cultural icon and his interpretations have long been relegated to the art world. H&M has beautifully reimagined Haring’s work and melded the two legends, offering a kidswear collection that helps spark inspiration and creativity,’ said David Stark, Founder and CEO of Artestar, the global brand licensing and consulting agency representing the Keith Haring Studio.
The H&M Mickey Mouse x Keith Haring kidswear collection is available now in H&M stores worldwide and online at hm.com.
Follow Fashion Model Directory on Linked In, Facebook, Twitter, and Pinterest, !
