Tiffany & Co. presents Tiffany Titan Jewelry Collection by Pharrell Williams
LVMH-owned American jeweler Tiffany & Co. has announced the debut of a Jewelry Collection by multihyphenate creative Pharrell Williams.
Titled ‘Tiffany Titan’, the 19-piece collection comprises of necklaces, earrings, bracelets and rings inspired by the mythological Poseidon’s trident. Each of the pieces are intended to move with the wearer and are offered in 18k yellow gold or titanium with metal and diamond iterations. Altogether, the collection showcases the House’s commitment to flawless craftsmanship with the designs being an expression of one’s energy, power and force.
Pharrell who is also men’s creative director at Louis Vuitton, worked closely with the Tiffany in-house design team to bring the collection to fruition. ‘I’m very inspired by the water, and the name of this collection ‘Titan’ draws inspiration from Poseidon, ruler of the sea, King of Atlantis – ‘Atlantis’ which is also the name of the community I grew up in Virginia Beach. The detail in all of the jewelry pieces is very intentional, the use of black titanium…it’s a physical manifestation of beauty in blackness,’ said Pharrell Williams.
According to the brand, the collection is aimed at individuals with a unique mindset and powerful force that confronts the ordinary. ‘We are excited to unveil Pharrell’s inaugural collection for Tiffany. The Tiffany Titan by Pharrell Williams collection defies the conventions of fine jewelry design. It represents a balance of Pharrell’s creative vision with Tiffany & Co.’s inventive craftsmanship. Each piece embodies Pharrell’s distinct style and unique point of view,’ Alexandre Arnault, Executive Vice President, Product, Communications and Industrial, Tiffany & Co said in a press release.
Priced between 3,500-53,000 USD, the Tiffany Titan by Pharrell Williams jewelry collection will be available this May in the US exclusively on Tiffany.com and at The Landmark in New York City. Thereafter, it will be release globally at Tiffany & Co. stores and Tiffany.com in June.
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