SKIMS unveils Valentine’s Day collection with campaign featuring Lana Del Rey
Kim Kardashian’s shapewear and apparel brand SKIMS has tapped Grammy-nominated singer Lana Del Rey as the face of its new Valentine’s Day collection.
Lensed by British photographer Nadia Lee Cohen, the campaign is a love-filled homage to retro Hollywood glamour. In a series of vintage pin-up inspired shots, Del Rey lounges in Skims everyday essentials such as the ‘Fits Everybody bodysuit’, a baby blue lace teddy, a heart-print sleep set, black lace veil and a slip dress with thigh-high boots and the new Woven Shine dress.
Priced between 16 USD and 124 USD, the SKIMS Valentine’s Day collection comprises of 29 limited-edition collections of lingerie, loungewear and sleepwear in new pastel colorways. Additionally there are also new pieces in the SKIMS Men line, kids, and pets.
‘I’ve been a big fan of Skims since the beginning, so being featured in their Valentine’s campaign is so exciting. Their collection is so pretty and dreamy, which made collaborating with Nadia Lee Cohen on the creative so fun. I hope you love it as much as I do,’ Del Rey said in a press release.
The SKIMS’ Valentine’s Day Collection is available now at skims.com and select retailers, including Nordstrom, Holt, Harrods, Selfridges, Lane Crawford, Ounass, and David Jones. Check out the sexy campaign images here.
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