True Botanicals appoints Jessica Chastain as Global Brand Ambassador
American Skincare brand True Botanicals has named Jessica Chastain as its new Global Ambassador.
The Academy Award-Winning Actor & Producer will be the face of it’s new Phyto Retinol Sleep Serum- an innovative new formula that is said to reduce wrinkles in 21 days. Made from plant-based alternative Peptilium, an extract derived from upcycled cranberry pulp, it works two times faster than synthetic retinol without causing irritation or dryness to the skinsuch.
‘Jessica shares the values that are at the core of True Botanicals. She has always been an advocate for taking better care of people, animals and the planet, and that’s what we exist to do,’ chief marketing officer Rebecca Boston said.
‘We are thrilled to announce Jessica Chastain, Academy Award-Winning Actor & Producer as our new Global Ambassador. Jessica is a powerful, sophisticated and principled tastemaker who has been a sustainability advocate and vegan for more than 15 years. Those shared values around safety for humans, animals and the planet are what brought Jessica and True Botanicals together for this partnership,’ the brand said in a statement on its social media handles.
Chastain follows on from previous ambassadors Brooke Shields and Laura Dern and will kick off her ambassadorship with a campaign for Sleep Serum. The partnership between her and True Botanicals’ comes after the brand gained a series B investment from San Francisco-based growth equity firm NextWorld Evergreen.
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