LVMH announced as Major Partner of the Paris 2024 Olympics
Luxury conglomerate Louis Vuitton has been announced as one of the prestigious partners of the Paris 2024 Olympic and Paralympic Games.
The deal which is worth 150 million euros further cements its connection with the sporting world. Other partners of Paris 2024 include French bank BPCE, worldwide telecommunications company Orange, as well as energy group EDF, hypermarket chain Carrefour, and Sanofi, a pharmaceutical group.
As part of the partnership between LVMH and its Maisons – Louis Vuitton, Dior and Berluti will provide direct support ahead of the Games for athletes whose exemplary achievements make them Artisans of All Victories. The first athlete is, Leon Marchand who, at the age of 21, is among the leading medal hopes for the French Olympic team. The five-time world champion and new record-holder in the 400-meter individual medley will represent Louis Vuitton as Ambassador for the Paris 2024 Olympic Games.
During the Olympic and Paralympic Games, LVMH-owned luxury jeweller Chaumet will design both the Olympic and Paralympic medals while Moet Hennessy wines and spirits Maisons will provide their exceptional products as part of hospitality programs.
‘This unprecedented partnership with the Paris 2024 Olympic and Paralympic Games will contribute to heightening the appeal of France around the world. It was only natural that LVMH and its Maisons be part of this exceptional international event. The values of passion, excellence and inclusion championed by high-level sports are cultivated each day by our teams, motivated by an unwavering desire to surpass limits. Sports is a tremendous source of inspiration for our Maisons, which will unite creative excellence and athletic performance by contributing their savoir-faire and bold innovation to this extraordinary celebration,’ Bernard Arnault, Chairman and Chief Executive Officer of LVMH said in a press release.
‘From the very outset of our project we have wanted the Paris 2024 Olympic and Paralympic Games to contribute to promoting the image of our country and France’s many remarkable talents. Today, with the LVMH Group, Paris 2024 has taken a decisive step forward. LVMH already supported us during our bid for the Summer Olympics and we are thrilled to have the Group with us 100 percent for this exciting adventure. With its exceptional know-how, the LVMH Group will bring its immensely creative talent to this project and enable us to benefit from its extensive experience. This partnership also sends a powerful signal that France’s leading businesses are behind the Paris 2024 Games, which will let our country shine brightly around the entire world. We want to thank the LVMH Group and its artisans for their confidence and their active engagement. Together we are going to make the Paris 2024 Games a truly exceptional experience,’ Tony Estanguet, President of the Paris 2024 Olympic Committee added.
LVMH has always been inspired by an exceptional spirit of innovation and has contributed for many years been partners to the world of sports, spanning a wide variety of disciplines, from tennis, rugby and basketball to soccer and automobile racing.
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