Jennifer Lopez is the face of Intimissimi’s Spring / Summer 2023 Campaign
Italian lingerie and intimate apparel brand Intimissimi has announced Jennifer Lopez as its official global ambassador.
The multi-hyphenate pop culture icon stars in a campaign lensed by photographer Chris Colls, lounging looks from the brands’ latest collection. The new range comprises of silk and lace bras, panties and bodysuits, PJs, robes and kimonos.
Hues of fuchsia representing the bougainvillea, orange for the glowing sun and turquoise symbolizing the Mediterranean Sea are weaved throughout the capsule. The campaign captures the essence of a dreamy and vibrant Italian summer using cinematic imagery to transform the colors of Positano.
‘Today’s women are savvy and successful and role models. They inspire us to work hard and follow our dreams. Lopez is the ultimate ambassador for Intimissimi as she brings a strong and modern sexiness to the brand and communicates their core values,’ Intimissimi CEO Matteo Veronesi said in a press release.
‘I’m proud to be an Intimissimi woman and honored that they view me as someone who emulates their own qualities of confident, lively and strong. I feel an innate connection with Intimissimi. It’s incredibly important to empower women to be the best version of themselves and the brand stands for those same attributes. Being comfortable in your own skin and the ability to slip on beautiful lingerie under your wardrobe allows you to feel that more sensual side of yourself,’ Lopez said.
As for her go-to Intimissimi intimates? ‘I love the silks! The robes and pajamas are so comfortable and are my go-to loungewear staples. I also love the bras and panties with the intricate Italian lace detailing,’ she added.
Priced between 13 USD and 159 USD, Intimissimi’s Spring/Summer 2023 collection is available now at www.intimissimi.com and at all Intimissimi locations. Check out the stunning campaign images here.
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