H&M collaborates with Giuliva Heritage on Capsule of Timeless pieces
Swedish high street label H&M has teamed up with luxury Italian brand Giuliva Heritage for a modern and environmentally friendly collection.
Inspired by classic menswear, the capsule comprises of wear-forever accessible and timeless pieces for the modern woman. From traditional shirting, strong tailored blazers, and contemporary trench coats in recycled wools, to recycled polyester and organic cottons, flowing blouses, dresses and wearable coordinating separates. All of the pieces feature added details such as cowl-necklines, bishop sleeves and high waists and come in a color palette of beige, navy, dusky blue and burgundy alongside pinstripe and glen plaid.
Altogether, the Giuliva Heritage x H&M offers wearable autumn essentials that are effortlessly feminine, yet with a borrowed-from-the-boys attitude. A modern take on Italian heritage and in line with both brands’ journey to circularity, recycled fabrics.
‘It was wonderful to work with H&M on this collection. Together, we created easy transitional pieces with designs that stand the test of time. We were especially delighted to use recycled materials with every look. We have always been passionate about authentic, meaningful fashion that lasts and this collection undoubtedly captures that,’ explained Gerardo Cavaliere and Margherita Cardelli Cavaliere
‘We are thrilled to collaborate with fine tailoring experts Giuliva Heritage. Inspired by classic menswear designs, both our teams were excited to create accessible and timeless pieces for the modern woman. With H&M’s conscious fabrications and Giuliva Heritage’s enduring designs, we’ve created long lasting pieces that we hope our customers will pass down from generation to generation,’ added Maria Ostblom, Head of Design Womenswear at H&M.
Giuliva Heritage is known for taking classic menswear silhouettes into the world of womenswearis and creating long-lasting clothing using exclusive, high-quality fabrics. Co-founders Margherita Cardelli Cavaliere and her husband Gerardo Cavaliere (who is also the brand designer) are passionate about their creations.
The Giuliva Heritage x H&M collection will be available in selected stores worldwide, as well as on hm.com, from 3 September 2020.
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