Intimissimi launches eco-responsible collection
Italian lingerie label Intimissimi has launched its first eco-responsible collection.
Designed for Spring/Summer 2020, the collection comprises of two sets of lingerie, pajamas and various ready-to-wear pieces. The materials used to make these products such as lace from recycled Fulgar yarn or silk from Bluesign are all certified. All the sustainable information about the materials in question is mentioned on the labels of the pieces. From Soft textures and delicate details to flattering designs and environmental awareness, the collection offers customers the choice of ethical fashion that does not lose its quality.
The release of the collection also coincides with the Italian lingerie and ready-to-wear brands’ 10th anniversary of “Recycle” wherein it offered its customers to deposit their used lingerie which will then be treated and recycled by the brand. This time around Intimissimi has teamed up with digital reforestation platform Treedom, which allows users to plant a tree remotely (in several countries around the world) and follow it online to see its growth with continuous information on its life cycle.
Intimissimi’s Green collection is available now at intimissimi.com and in stores.
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