Liya Kebede and The Woolmark Company team up for travel collection
Liya Kebede has partnered with The Woolmark Company on a travel capsule for her brand Lemlem.
Made from Australian Merino wool, the eight-piece collection consists of a poncho, a wrap, blouses, and loungewear pants in gray, blue, beige and pink all of which were hand-woven in Ethiopia.
Each garment is equipped with a small NFC chip via which consumers can trace their garment from the source of the fiber in Australia to the Italian spinning mill to the weavers in Ethiopia.
‘The soul of lemlem definitely shines through the silhouettes and patterns are recognizably lemlem while the wool adds nice drape, softness, and comfort, and offers our customers a special new perspective, to see them through their travels from the airport, to their plane seat and final destination,’ Kebede said of the collection.
Lemlem and the Lemlem Foundation was founded in 2007 by Kebede so as to give back to her native Ethiopia and support local artisans. The brands’ collections are made by Ethiopian seamstresses, which not only gives women an income but also contributes to the preservation of the traditional weaving art of the country.
The Lemlem x Woolmark collection is available now exclusively on lemlem.com.
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