Tiffany & Co. unveils star-studded holiday Campaign
Tiffany & Co. Christmas 2018 Campaign has arrived.
Titled ‘Believe in Dreams’, the campaign stars Zoe Kravitz, Naomi Campbell, Xiao Wen Ju, Karen Elson, and Maye Musk. The short film was directed by Mark Romanek who is known for creating Beyonce’s Lemonade and features Aerosmith’s 1973 hit Dream On, sung by Steven Tyler.
In the lead role Kravitz plays the part of an exhausted employee in a large department store, dreaming of the Christmas workshop of Tiffany & Co. Instead of meeting Santa Claus and his elves, she is greeted by Naomi Campbell, Karen Elson and Ju Xiaowen, who are busy working on classics like the ‘Tiffany Keys’. Kravitz is invited by them to attend a ‘madcap tea party’, complete with a selection of pastries from The Blue Box Cafe and housewares and table settings from the Home & Accessories lines.
‘The holiday season is a time of year when more than ever, we’re inspired to dream,’ said Reed Krakoff, chief artistic officer, Tiffany & Co. ‘At Tiffany, our artisans work to create magic and beauty in every piece. We created this film to bring their artistry to life and capture the spirit of a Tiffany holiday where anything is possible.’
The new Christmas spot of Tiffany & Co. tells a different story than we otherwise know from jewelry houses. Usually, the Christmas films of large jewelry brands have mostly been about a man handing jewels to a woman as a gift. Tifanny shows just how far one has come in the world of exclusive jewelry and focuses on relationships with oneself, rather than waiting for a gift from another person.
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