Moncler enlists 19 personalities for Fall 2018 ad campaign
For its Fall/Winter 2018/19 fashion campaign, Moncler has tapped 19 personalities.
Titled Moncler Beyond, the campaign brings together actors, musicians, activists, and athletes who have one thing in common: their life stories are shaped by an urge for freedom and an unwavering faith in themselves.
Lensed by Craig McDean, the black and white images feature Stranger Things star Millie Bobby Brown, Chinese actress Crystal Zhang, Star Wars: The Force Awakens actor John Boyega, Olympic skier Gus Kenworthy, 70-year-old Canadian model Maye Musk, hip-hop artist and environmental advocate Xiuhtezcatl Martinez, model Liya Kebede, Chef Danny Bowien and Italian Paralympics fencer Bebe Vio to name just a few.
Each image features the talents against a white background sporting padded puffas and gilets from designer Remo Ruffini’s AW18 collection. The images are captioned with what ‘beyond’ means to them.
‘I am so honored to be part of the Moncler Beyond campaign along with all the other amazing people involved,’ Brown told WWD. ‘It’s extra meaningful to be aligned with a company that is influencing positive change in our world.’
The campaign comes a few months after Moncler announced its ‘Genius’ project that consists of eight capsule collections with each interpreting of the Moncler ethos.
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