H&M and Love Stories collaborate for lingerie capsule
H&M and Love Stories have teamed up for an affordable fashion-forward lingerie capsule.
The collaboration marks the first time for the Swedish high street giant and the Amsterdam-based lingerie label. The capsule consists of a gorgeous and comfortable range of bralettes, briefs, and thongs along with sleepwear, an eye mask, socks and travel pouches in lace, satin, and soft polyamide.
All of the pieces in the collection were designed together by the H&M in-house team and Love Stories and have the distinctive Love Stories print and color combinations. All items have Leopard print, stars and bold florals mixed with lace, athletic stripes and ruffled edges in shades of pink, black and olive green.
‘Lingerie has always been an important part of fashion. With this collaboration, we really want to show that lingerie can be just as fun and expressive as clothes even if it’s not always on view and therefore Love Stories was the perfect fit. We’ve long admired Marloes for her energy, her drive and, of course, her designs, so we’re thrilled to be doing this together,’ said Pernilla Wohlfahrt, H&M’s Design Director in a press release.
‘I like to call the collaboration between Love Stories and H&M our love affair! From day one, there was an incredible respect for one another and there was a chemistry between all the designers, so we blended together amazingly. The collection revolves around the classic Love Stories items – the bralette, the bikini briefs and thongs – and the perfect mismatches of prints and colors,’ Marloes Hoedeman, founder of Love Stories said of the collaboration.
The H&M x Love Stories lingerie capsule will be available in selected stores worldwide as well as online from 9 August.
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