Andreea Diaconu, Anna Ewers and Imaan Hammam star in H&M’s spring 2018 campaign film
Andreea Diaconu, Anna Ewers and Imaan Hammam star in the new Spring / Summer 2018 campaign by H & M.
Filmed in sun-drenched picturesque Buenos Aires, in a local cafe, and on the street, the campaign film celebrates female empowerment and friendship. The collection consists of elegant flowing dresses and wide-leg trousers with embroidery, jeans and sophisticated blouses with asymmetrical seams and flounces in black and white, as well as floral prints and bright colors.
The campaign also features, a diverse cast of strong women such as model Naomi Shimada, singer/songwriter Andrea Valle and American actresses Elizabeth Olsen and Winona Ryder.
‘It was wonderful to see how all the women on set were able to express their own personalities through the strong yet relaxed shapes of the Spring collection. The voluminous pieces, in particular, moved so beautifully in the dance sequences,’ said Pernilla Wohlfahrt, H&M’s Design Director.
The H & M Spring 2018 Collection will be available in shops and online from March 22nd.
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