Zara Larsson Designs Limited Edition Capsule for H&M
Hot on the heels of releasing a hotly anticipated album, Zara Larsson has collaborated with H & M for a Limited Edition Capsule collection.
Inspired by her own style, the collection features strong graphics and edgy streetwear pieces with pink-colored prints full of feminist messages. There are also short shorts and tops, as well as shoes and accessories – in black, silver and above all pink. Velour, denim, mesh fabrics and cotton jersey are the main materials.
The Swedish pop sensation was part of the design process every step of the way, having a say in everything from the prints and colours to cut and fit. Pink is not only the favorite color of Zara, but according to her is ‘for femininity and strength and looks good on everyone.’
‘I am really excited to finally share my collection with H&M. I have had so much fun working with them to design pieces and create a campaign that reflects my personality. I can’t wait to see how girls everywhere wear the pieces to add to their own personal style’ said Zara Larsson in a statement.
‘Zara is such an inspiration to fashion and music lovers all around the world. Her energy is so positive and sincere, which together with her was easy to translate into the designs. We also looked a lot at what Zara wears on and off the stage, making sure to incorporate her show-meets-street style,’ added Pernilla Wohlfahrt, Head of Design and Creative Director at H&M.
The Zara Larsson x H&M collection will be available in selected stores and online from 18 May.
Check out more images from the campaign below and sound off on twitter @fmd1_com using the hashtag #lovefmd.
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