Rihanna Signs Deal With LVMH For Makeup Brand
Rihanna has signed a deal with the Kendo division of LVMH to create her own makeup range, Fenty Beauty by Rihanna.
The 28-year-old multiple Grammy winner is said to have received as much as $10 million and the line is expected to launch in the fall of 2017.
‘Fenty Beauty by Rihanna is a beauty rocket ship that will appeal to a huge and diverse global audience. We are aiming for the stars,’ David Suliteanu, CEO of Kendo, a division of LVMH told WWD.
This isn’t the first time that Rihanna is working on cosmetics. The songstress had partnered with MAC in 2013 for a limited-edition RiRi Hearts MAC collection that featured a variety of shades for lips, shadowy eye palletes, and soft neutral face makeup. She also previously collaborated with MAC on its Viva Glam.
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