Chiara Ferragni is brand ambassador of Amazon fashion
Italian fashion blogger Chiara Ferragni aka The Blonde Salad has been tapped as Amazon Fashion’s European ambassador and the face of its spring 2016 campaign.
In the images for the campaign lensed by New York photographer Cass Bird and styled by Julia Sarr-Jamois, Ferragni is seen before a minimalist white background modeling her favorite looks (mini dresses and a print jumpsuit) from the new collection.
‘We wanted to work with a strong woman who understands her own style and the power it gives her,’ Amazon creative director creative director Juliet Warkentin told WWD. ‘Chiara is inspirational to women across Europe and she seemed the perfect fit for us.’
All of the items worn by Chiara in the campaign will be available to buy from 8 March.
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