Anna Ewers is the face of Zalando’s new campaign
German top model Anna Ewers is the star of Zaldano’s new Spring / Summer 2016 campaign.
The 22-year-old from Freiburg stars alongside a group of internationally renowned dancers Lil Phoenix and iDance Mikey, presenting the many different styles that the fashion retailer has to offer. Directed by Gordon von Steiner, Ewers appears before a minimalist white background, sporting looks from a mini dress with a leather jacket, a bustier top and a sweater with colorful pastel print in combination with sporty sneakers. She also interacts with the dancers after activating a play button in the shape of the Zalando logo.
The new campaign from Zaldano has looks that have been inspired by sportswear and activewear and with its encouraging and uplifting message ‘Get your active style for spring’, the campaign establishes Zalando as sports fashion destination.
‘We are witnessing a big shift in fashion, with sport weaving itself into fashion. Together with campaign director Gordon von Steiner we tried to capture the fun of fashion meeting sport. The campaign shows active styles that embrace all aspects of daily life, activities and interests. And you can find all of these styles at Zalando,’ explained Carsten Hendrich, Vice President Brand Marketing of Zalando, in a statement.
Ewers will present the looks of the new Zalando assortment in Germany across digital platforms including outdoor and print advertising.
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