Zendaya is the new face of Covergirl
Covergirl has tapped Zendaya as its new brand ambassador.
The 19 year old actress singer model announced the news on Thursday via her Instagram with behind the scenes footage from her shoot for the brand. She joins a roster of spokeswomen like Queen Latifah, Janelle Monae, Taylor Swift, Rihanna, Katy Perry, Pink, and Ellen Degeneres.
‘Covergirl celebrates powerful, beautiful, and strong women of different races and ethnicities. It’s inspiring,’ Zendaya told Teen Vogue excitedly. ‘I’m thrilled to be part of the diversity and expansion of beauty.’
Zendaya who is also a Disney Channel alum will make her debut with first CoverGirl advert called K.C. Undercover which will air during the 58th Annual Grammy Awards. The campaign will feature a new lineup of products including Plumpify Mascara by LashBlast Pro, TruNaked Eyeshadow Palette and Liners, and Oh Sugar Lip Balm. She will also be the face of the brand’s cornerstone collection, Clean line of products.
Esi Eggleston Bracey, Executive Vice-President, Global Color Cosmetics, P&G, said: ‘Watching Zendaya’s work and authentic conversation with fans in social media was truly inspiring to us at CoverGirl. She is not afraid to stand up for what she believes, and makes no apologies for who she is… we love her energy, confidence, and willingness to experiment and express herself with makeup. I know that together, we will do big things and help evolve the perception of beauty today.’
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