Adriana Lima, Joan Smalls, Doutzen Kroes & Natasha Poly Star in H&M’s Summer Campaign
With summer season officially around the corner H&M has enlisted four of the industry’s biggest players — Adriana Lima, Joan Smalls, Doutzen Kroes and Natasha Poly — for its bohemian-inspired summer campaign.
Shot by fashion photographer Lachlan Bailey the leggy supermodels model bikinis, printed caftans, flowy maxis, and slim-fitting pants with strappy sandals from the collection. Strolling along the shore the ladies look stunning in the flowing, summer ready garb comprised of earthy hues and bold paisley prints .
H&M will also be releasing a commercial featuring an exclusive track titled “Sun Is Shining” by DJ duo Axwell / Ingrosso (who are better known as two thirds of The Swedish House Mafia) on its website on April 30. One can expect more campaign imagery to be released which hopefully has these supers in a bikini or two.
