Alessandra Ambrosio launches fashion line

Posted by theo on Mar 14, 2014 in News | 0 comments

On Thursday night, Brazilian supermodel Alessandra Ambrosio hosted a launch event at a Planet Blue shop in Los Angeles to present her debut line of casual clothing called A?le by Alessandra.

Described as “Brazil bohemia meets Malibu chic,” the fashion brand is inspired by the thirty-two year-old stunner’s personal style, and offers an array of floaty figure-flattering ensembles in warm color tones and eye-catching bohemian prints that will be sold exclusively via Planet Blue, beginning on Monday, March 17th, with prices ranging from $60 to $260.

“I cannot think of a better place to launch the apparel for my brand. The authentic bohemian beach vibe is the perfect backdrop for my very first collection,” stated the Victoria’s Secret Angel, who opted for a flowy fawn beige floor-length dress at the label’s presentation on March 13th, 2014. The simple yet stylish garment had a plunging back with silver chain accessories.

Ambrosio announced that she was working on her own clothing line, which is aimed at young women aged eighteen through thirty-five, back in 2013. “I’m creating a brand that’s everything that I am passionate about and have experience in, from growing up in Brazil, traveling around the world and moving here five years ago,” the lovely mother-of-two said at the time.