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Topshop for Adidas Originals
Multinational giants Topshop and Adidas Originals have joined forces to create their first ever collaborative capsule collection, to hit stores on the first day of Spring in the northern hemisphere, March 20th.
The signature collection, which is showcased on green-eyed British model Charlotte Wiggins, incorporates Topshop’s iconic youthful London-inspired prints and lively colors into the German-based label’s trefoil logo and classic sporty designs which include jumpsuits, tracksuits, hoodies, sweatshirts, tank vests, shorts and both, high and low-top sneakers. The exclusive and accessible Spring/Summer 2014 range starts at $40, with the highest priced item at $150.
“Topshop and Adidas Originals working together is a total celebration of the greatness of fashion and sportswear and how important and influential they are to each other,” said Topshop creative director Kate Phelan. “We’re in a sportswear revolution at the moment. Fashion is really driven by what’s happening in the sportswear world, it’s at the top of the radar in the fashion stakes – so to have Adidas Originals as a starting point was fantastic”
Givenchy frontman Riccardo Tisci also recently designed a collabative line of footwear for American athletic label Nike, and Karl Lagerfeld has swapped the conventional hig-heeled stilettos for sporty tennis shoes in his most recent Chanel collections.