Codie Young is Marc Jacobs’ latest fragrance face
Dot is Marc Jacobs’ new fragrance name and Codie Young is the model chosen to introduce it to potencial consumers. Looking pretty and innocent, the Australian beauty was captured by Juergen Teller next to an eye-catching ladybug shaped perfume bottle.
The model’s bare face allows the flashy bottle to pop a little more than her piercing big green eyes. This campaign picture of Codie’s is very close to the “beauty ideal” of a fresh and flirty young girl Jacobs has printed on his lattest fragrances (Lola and Daisy) adverts.
This way, her sun-drenched white ethereal face, spiced with red cascading locks, transmits the charming femininity of the playful perfume, composed of berries, coconut water, jasmine, orange blossom, vanilla and other notes. As Mark Jacobs explained: “A dot is timeless and a pattern I always love, and round shapes are always beautiful. I liked the idea of these hybrid butterfly-ladybugs, which suggest a sort of free spirit and femininity and playfulness. And, of course, ladybugs mean good luck”.
Sources: Fashiongonerogue.com and Fashionologie.com.
