Bar Refaeli to launch Undeez…. a new line of basics
Bar Refaeli has been quite the busy model lately. Besides being the spokesmodel for Escada’s new perfume, she is also starting her own undergarment company called Undeez. She recently gave an interview to Elle about her new endeavor. The site launches sometime this month and is based on creating t-shirts, socks, and underwear for men and women in very soft fabrics. Bar also told Elle that the site was started with a friend of her because when she liked a pair of underwear she would get 30 pairs, but that she has a huge time constraint and doesn’t have time to go out and buy underwear all the time. She said her boyfriends were the same way and they didn’t have time to go out and buy socks and underwear for themselves either. With Undeez, you will be sent all of your necessities each month. The site is following in the footsteps of many beauty sites such as Birchbox, or t-shirt site style-mint that also send you a new piece each month.
