Donna Karan New York relaunches Cashmere Mist Fragrance with Captivating Campaign Featuring Imaan Hammam
New York based American fashion house Donna Karan New York has relaunched its iconic Cashmere Mist Fragrance with a bold new campaign featuring globally renowned supermodel, Imaan Hammam.
The campaign revisits the roots of the fragrance in a series of black and white images, taken in the serene and evocative landscape of the Stockholm Archipelago by Mikael Jansson who photographed the original campaign 30 years ago. The new chapter of Cashmere Mist re-introduces its timeless sensuality with a fresh perspective through Hammam’s elegance, strength, and femininity who embodies its ethereal essence.
The fragrance opens with fresh and dewy notes of Lily of the Valley and luscious Orchid Flowers, accentuated by Italian Bergamot, Moroccan Jasmine and Heliotrope. Finally, warm notes of Amber, Vanilla, Sandalwood, and velvety Suede Accord add a finishing touch. The fragrance is housed in a bottle (designed by Donna Karan’s late husband, sculptor Stephen Weiss), that mirrors the beautiful contours and lines of the female form in glass.
Inspired by the timeless sensuality of Cashmere Mist, a limited-edition collection of 100 percent cashmere styles has been released. Priced between 165 Euros and 410 Euros, it comprises of a Dress, Tank, Long Cardigan, Short Cardigan, Pant and Tee. The fragrance comes in 3 sizes of 100ml, 50 ml, and 30 ml and is priced between 80 and 130 USD.
‘Imaan perfectly embodies Donna Karan New York’s timeless spirit, making her the ideal for this campaign. Following her standout roles in Spring and Fall 2024, it was a natural decision to feature her as the face of this iconic fragrance,’ Jeff Goldfarb, Executive Vice President, G-Ill Apparel Group said in a press release.
‘Donna Karan Cashmere Mist, a longstanding Fragrance Foundation Hall of Fame honoree, is a true icon in the world of fragrance, celebrated for its timelessness and loyal following. This new campaign marks an exciting chapter, where we honor its rich legacy while embracing the future, inviting a new generation to discover its unmatched sophistication and sensuality. Cashmere Mist is the ultimate expression of luxury, and we look forward to ensuring its relevance for years to come while staying true to the heritage that has made it so iconic,’ Jean Madar, Chairman & CEO, Inter Parfums, Inc added.
The story of Cashmere Mist harks back to 1994 as a signature scent designed to seduce the senses with its unparalleled blend of notes and texturess. Three decades later, it has stood the test of time and become a symbol of sophistication and elegance.
Donna Karan New York’s Cashmere Mist and limited-edition collection is available now in North America in select retailers and on DonnaKaran.com. Check out the Captivating campaign images here.
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