Louis Vuitton announces Expansion into Beauty with La Beaute Louis Vuitton
French luxury fashion house Louis Vuitton has announced its expansion into beauty with a new cosmetics collection titled La Beaute Louis Vuitton.
Rooted in the House’s defining spirit of travel and creative excellence, the new venture will be brought to life by internationally-renowned makeup artist Dame Pat McGrath who will step into the role of creative director of cosmetics. A partner of Louis Vuitton for over 20 years, McGrath will contribute her talent and expertise to this groundbreaking lifestyle beauty experience while also overseeing her own make-up brand, Pat McGrath Labs, which she launched in 2015
‘La Beaute Louis Vuitton is a natural business evolution, driven by our meticulous attention to quality, formula and innovation. Through this new universe, we have the opportunity to further accompany clients in their everyday lives with purpose and pleasure, while continuing to celebrate our creativity and heritage,’ Pietro Beccari, Chairman and CEO, Louis Vuitton sain in a press release.
‘Working backstage for over 20 years at Louis Vuitton fashion shows, I am thrilled to now play such a key role in the launch of La Beaute Louis Vuitton, which is the result of extraordinary craftmanship, creativity and innovation. The beauty universe is about so much more than just product, and what we are creating here will unlock a new level in luxury beauty,’ Dame Pat McGrath added.
La Beaute Louis Vuitton is set to launch in Autumn 2025 with 55 lipsticks, 10 lip balms and eight eye palettes initially according to a report by WWD.
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