Calvin Klein launches Shapewear collection
American Fashion Lifestyle brand Calvin Klein has debuted its Shapewear collection titled ‘Calvin Klein Shapewear’ for unrestricted confidence and comfort.
Building on the brands’ underwear expertise of the original designer underwear, it is the first offering of its kind with Shapewear designed for confident body solutions in best-in-class fits.
Inspired by Calvin Klein’s iconic approach to sensuality, the new line comprises of a selection of fashion-oriented styles such as no-show thongs, briefs, mid-thigh shorts, bodysuits, leggings and slips, designed at four compression levels: Second Skin Smoothing, Stay Put Mesh, Stay Put Stretch, and Secure Sculpt.
– Second Skin Smoothing features weightless microfiber with stretch meets seamless clean-cut edges for sensual smoothing and no-show confidence.
– Stay Put Mesh is crafted from breathable microfiber mesh that stay in place and offers no-slip compression that’s smooth to the touch.
– Stay Put Stretch has silky smooth microfiber crafted with flexibility and firm compression for body defining comfort.
– Secure Sculpt features smooth seamless microfiber with secure extra-firm compression for body-sculpting performance and a sensual figure.
Building on these foundations the collection is divided into to categories: Icon Shapewear and Sensual Stretch Lace. Designed to show off the body with uncompromising comfort Icon Shapewear offers briefs, mid-thigh shorts and bodysuits with zoned no-slip compression and clean-cut edges finished with the iconic Calvin Klein logo waistband. Sensual Stretch Lace incorporates breathable microfiber and smooth lace detailing to make a bold statement and add sensuality to any outfit.
Taking their cue from Calvin Klein’s iconic logo and lace underwear, all of the styles in the collection are designed to be worn as apparel with a focus on color, versatility and sensuality for stylish comfort and control from day to night.
To mark the launch of the new collection, Calvin Klein has released a campaign starring actor Eve Hewson in her debut for the brand. Directed and shot by Charlotte Wales, she models a variety of Shapewear pieces that amplify her natural confidence and channel empowered sensuality.
Priced between 35 Euros and 120 Euros, Calvin Klein Shapewear is available now on Calvin Klein’s website and in Calvin Klein stores around the world. Check out the campaign images here.
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