Burberry unveils Summer 2025 collection with cinematic campaign ‘London in Love’
British luxury fashion house Burberry has launched its Summer 2025 collection with a cinematic campaign titled ‘It’s Always Burberry Weather: London In Love’.
Comprising of a series of seven films inspired by late 1990s and early 2000s much-loved British rom coms, the campaign is an urban fairytale of love, life and the rain with a focus on the everyday romances of ordinary Londoners. Lensed by Drew Vickers it features a star-studded cast including actors Kate Winslet, Aimee Lou Wood, Chen Kun, Jodie Turner-Smith, Micheal Ward, Nicholas Hoult, Richard E. Grant and Son Sukku alongside models David Gandy, Liu Wen and Naomi Campbell and a knight in shining armor.
The cornerstone of Burberry’s Summer 2025 collection is the Burberry trench whose iconic style has inspired new-season silhouettes for men and women perfectly suited to summer.
Women’s looks comprise of the signature slim trench, and the Chelsea while Men’s styles are made up of the signature Kensington and Camden silhouettes. Made from premium cotton gabardine, silk and cashmere, all of the styles are come in long, mid-length and short silhouettes in a range of colors including honey, black and coal blue. Common to both lines is the new Castleford trench in lighter gabardine weave and partial lining.
To mark the release of the collection Burberry window displays have been adorned with clusters of wisteria and pastel blossoms. Inspired by the shades and textures of the collection, they have been curated to reflect the joyful essence of summertime in London.
‘A Burberry love story comes to life through the cinematic lens of this campaign. It’s about humor, optimism and, of course, the unpredictability of our great British weather,’ Burberry Chief Creative Officer Daniel Lee said in a press release.
‘Our Summer 2025 campaign is a joyous celebration of our original purpose to create clothing that protects people from the weather. It showcases the innovation and craftsmanship that defines Burberry as the ultimate trench and rainwear destination,’ Josh Schulman Burberry’s Chief Executive Officer added.
Burberry’s Summer 2025 collection is available now in Burberry stores, and online on Burberry.com. Check out the stunning campaign images here.
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