H&M launches Womenswear collection inspired by HBO series The White Lotus
Swedish fashion giant H&M has launched a new womenswear collection inspired by the HBO Original Series The White Lotus.
Made in collaboration with Alex Bovaird, Costume Designer of The White Lotus, along with Warner Bros. Discovery Global Consumer Products, the 25-piece resort-themed capsule evokes the sun-drenched glamour and glitz of a luxury resort vacation.
Based on the curated wardrobes of this season’s characters, it comprises of eye-catching ensembles designed to be layered and adapted for poolside days and memory-making nights. The colors are vivid, infectious with dynamic upbeat prints while the high-octane silhouettes are voluminous, with soft and translucent fabrics adorned with ruffles. The high-drama spirit of the collection is expressed through crochet and floral open-work, as well as motifs drawn as romantic lotus flower prints and playful elephants.
Altogether, the collection imagines an aspirational vacation wardrobe that promises a good time for every moment and mood. Noteworthy pieces include youthful 1960s-influenced babydoll dresses, romantic long dresses, cover-ups, a long, billowing, high-neck shirred burgundy dress with rippling ruffles, a voluminous printed orange ruffle kaftan, a black-and-white halter-neck dress with a flounced hem, a long and flowing evening dress and sleek swimwear with plunging necklines.
An array of accessories like woven hats, tote bags gold-toned beaded shell-pendant necklaces, sunglasses and slides enhances the vacation feeling and evokes a cinematic-style escapism that comes from travel.
‘To do a The White Lotus collection is to tap into a real cultural moment – it also meant we could create a glamorous and dreamy resort collection. I believe that as a person, you are more daring on vacation; you can have a different persona, and you communicate that in the way you dress. There’s that versatility, too, so you can pack light. It works for the beach, but you can easily style it for the evening if you want to. It’s the perfect summer vacation wardrobe,’ H&M Creative Advisor Ann-Sofie Johansson said in a press release.
‘I loved working with the team at H&M on the designs for the collection. We always have this little catchphrase on the show: ‘Nothing’s too much for The White Lotus!’ So, I’m drawn more to the bold patterns and the more sumptuous, billowing pieces. I love that the collection can be worn all day – something you could just throw on to go to breakfast or the pool, or you could add jewelry and wear it to dinner. There’s something for everyone. The collection incorporates the jungle, the show’s bright iconic colors, and some gold and glitz that signify a stylish and luxurious resort vacation,’ Alex Bovaird, Costume Designer of The White Lotus added.
H&M’s White Lotus collection will be available in selected H&M stores worldwide and online on February 20, 2025 just in time for the highly anticipated release of season three, which premieres on HBO and Max on February 16, 2025. Checkout the lookbook images here.
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