Burberry celebrates it’s iconic Scarf in second instalment of Made in the UK content series
British luxury fashion house Burberry has unveiled the second instalment of its Made in the UK content series with a focus on its iconic check cashmere scarf that is made in partnership with Johnstons of Elgin.
Burberry’s founder, Thomas Burberry, appreciated British fabrics of the highest quality made by local craftspeople and manufacturers. In 1900, he partnered with Johnstons of Elgin, founded in 1797 in Elgin, Scotland and since then its iconic scarves have been crafted by the family run business.
Johnston’s of Elgin is the only mill left in Scotland that looks after every process under one roof with each stage completed by dedicated craftspeople using expertise passed down through generations.
For over 150 years, Burberry has proudly held craftsmanship and artisanal excellence at its core for which its scarves are known. Woven on traditional looms at Johnstons’ Scottish mill, more than 30 steps are involved to weave a single scarf. To achieve its signature check color pattern, the yarns are placed in a precise sequence on the loom while the fabric is washed in natural spring water which flows from the surrounding countryside. The scarves are brushed and steamed and follow a careful dyeing process so as to raise the cloth, and produce an ultra soft finish.
As part of its commitment to longevity, Burberry launched Scarf for Tomorrow: an initiative that helps ensure its signature scarves can be worn for as long as possible, through aftercare services.
‘British fashion has an enduring relationship with craft, with myriad and often idiosyncratic forms existing across the British Isles today. Burberry’s long partnership with Johnstons continues Thomas Burberry’s legacy and preserves these crafts, keeping alive centuries old Scottish traditions,’ Burberry Brand Curator Carly Eck said in a statement.
‘Johnstons of Elgin and Burberry have worked together for almost 125 years. We share a set of values around craftsmanship, heritage and the importance of community that are the foundation of our long relationship. Our teams work closely to ensure that the creativity of Burberry design is expressed in the products we make, with quality and responsibility always at the forefront. Together we support textile skills development in the UK, maintaining traditions that go back centuries whilst innovating and developing new fabrications and beautiful pieces. It’s a great partnership,’ Chris Gaffney, Chief Executive Officer, Johnstons of Elgin added.
Burberry launched its Made in the UK content series in September with the initiative of highlighting the brand’s dedication to championing British craft and manufacturing. The series began with a focus on it’s iconic Heritage Trench and Car Coats, which are crafted in Castleford, West Yorkshire, a site where Burberry has been producing its signature outerwear for over 50 years.
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