H&M Studio unveils its A/W24 collection inspired by Jazz
Swedish fashion giant H&M has introdued its latest Studio collection inspired by Jazz-inspired principles of reinvention.
The limited-edition collection offers a seasonal wardrobe anchored in reinvented classics, that strikes a balance between relaxed and statement, masculine and feminine while also allowing for creativity and timeless style.
During the design process, H&M’s in-house design team at the brand’s Stockholm atelier sought inspiration from musicians whose wardrobes seamlessly transition from day to night and from spotlight to backstage resulting in a versatile autumn-winter wardrobe.
Key looks include a statement trench coat, an oversized shearling jacket, dark-wash denim with metallic details, sharply tailored leather trousers, white sling-back pumps, grey thigh-high boots and an oversized tote bag. Shimmering finishes and a spotlight-inspired print provide a gleaming counterpoint.
‘H&M Studio is all about easy wardrobe solutions – the kinds of timeless, multi-purpose pieces that take you from a working day to drinks and dinner, helping you to feel polished but relaxed. This season mixes pulse-facing pieces that are objects of desire, reworked classics that you’ll wear year after year, and then the accessories that give every outfit a cool edge,’ Ann-Sofie Johansson, creative advisor and head of design womenswear at H&M said in a press release.
‘For fall, the design team was inspired by the strong but easy-going style of jazz musicians, throwing on a look and hitting the stage, then out into the night. As always with H&M Studio, there’s a focus on the juxtaposition of masculine tailoring and feminine dressing. We’ve remixed classics in fresh, exciting combinations for a modern wardrobe proposal,’ Linda Wikell, concept designer at H&M added.
The H&M Studio A/W24 collection will be available in selected stores and at hm.com from September 26. Check out the stellar campaign images featuring Loli Bahia here.
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