Burberry appoints Chief Marketing Officer and President, Americas

Burberry

British luxury brand Burberry has announced the appointment of Jonathan Kiman as Chief Marketing Officer and Laura Dubin-Wander as President, Americas.

With wealth of experience in brand management and marketing strategies, Kiman who will be based in London, will join the Executive Committee and will report to Schulman. He will lead Burberry’s global marketing team, a position that was previously held by Rod Manley, who departed the company in May after a six-year stint. Kiman who hails from Gucci held pivotal roles during his 12-year tenure, culminating in his position as Chief Marketing Officer. Prior to that, he served as the Chief Brand Officer at Versace, where he played a critical role in shaping the brand’s identity and marketing initiatives.

Dubin-Wander has a distinguished career in the fashion industry and will be based in New York City, and will be responsible for leading Burberry’s operations in the Americas. As the former CEO of OTB North America, she spearheaded strategic initiatives that drove growth and innovation within the organization. Her extensive experience includes notable positions such as the President for Coach North America; Vice President, Christian Dior Couture; and President, Givenchy.

‘I am very pleased to welcome Jonathan and Laura to Burberry. Jonathan has a wealth of experience in rejuvenating brands and building digital-savvy marketing organisations. I look forward to working closely with him to enhance our marketing capabilities and strengthen the Burberry brand. Laura is a results-driven and dynamic leader with demonstrated success in building and developing winning teams. I am delighted to be working with her to grow our business in the Americas,’ Joshua Schulman, Chief Executive Officer, Burberry said in a press release.

Kiman and Dubin-Wander are the first major hires for Joshua Schulman who joined the brand in July to turn around its fortunes. Their appointment comes at a time when the renowned British fashion house, famous for its iconic camel check-lined raincoats, has witnessed a nearly 70 percent decline in its share price in the past year amid decreasing sales due to a wider slowdown in the luxury market.

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