DKNY unveils its Fall 2024 collection with vibrant campaign Featuring Kaia Gerber
New York fashion brand DKNY has unveiled its Fall 2024 collection with a campaign starring Kaia Gerber.
Set against the backdrop of New York City, the campaign features passages from iconic books that take place in the city. Among the selection are quotes from “Just Kids” by Patti Smith, “The Great Gatsby” by F. Scott Fitzgerald, and “Bright Lights, Big City” by Jay McInerney. Gerber who makes her return for the second time as the face of the brand was lensed by Mikael Jansson.
DKNY’s Fall 2024 collection captures the spirit of today’s generation with iconic American style inspired by NY’s sleepless energy. It comprises of a cross-section of pieces from it’s 35th anniversary collection, DKNY est. 1989 such as statement coats worn with a streetwear sensibility and cropped puffers paired with pleated skirts.
Photographed by Mikael Jansson, Gerber is depicted in various New York City locations, including the back seat of a yellow cab, a diner, a rooftop, and the public library. Her effortless yet authoritative demeanor seeks to embody the essence of the current generation, showcasing looks from DKNY est. 1989.
‘We are thrilled to have Kaia as the global face of DKNY for the second season. Her vibrant energy comes to life as our campaign ties back to the core values of the brand and resonates with our consumers while building more global visibility for the brand,’ Jeff Goldfarb, EVP at G-III Apparel Group said in a press release.
‘As DKNY evolves, the Fall 2024 campaign marks a defining moment, reflecting the brand’s commitment to creativity, authenticity, and accessibility,’ added Jacki Bouza, SVP, Global Marketing + Communications at G-III Apparel Group.
‘Kaia personally is an avid reader and book lover, with a vibrant growing online community through her Book Club. The concept of the campaign was an inspiring opportunity to connect DKNY’s love of all things New York with Kaia’s love of literature in a pure authentic way,’ Trey Laird, Founder and Chief Creative Officer at creative agency Team Laird stated.
The DKNY Fall 2024 collection is available to shop with the campaign live across all DKNY social channels and globally through a diverse media mix of digital, print, premium outdoor, along with high caliber social/influencer partnerships. Check out the vibrant new images here.
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