Canada Goose names Haider Ackermann as its first-ever Creative Director
Canadian Winter Clothing manufacturer Canada Goose has named Colombian-born French designer Haider Ackermann as its first-ever Creative Director.
In his new role, Ackermann will apply his creative touch to shape the future of Canada Goose product and elevate the brand’s creative aesthetic. He will be based in Paris and work alongside Canada Goose Chairman and CEO, Dani Reiss, to guide the company into its next era. His first seasonal capsule collection for Canada Goose will be available this coming Fall/Winter 2024 season.
For his inaugural launch, Ackermann has designed a limited-edition cotton sweatshirt titled the ‘PBI Hoodie’ in support of Polar Bears International (PBI). Priced at 275 USD, 100 percent of proceeds from the sale of the sweatshirt to PBI to help support and fund vital research, conservation strategies, and community education initiatives for the importance of protecting the Arctic. A philanthropic campaign lensed by Willy Vanderperre featuring Academy Award-winning actor, producer, author and activist, Jane Fonda has been released.
‘When it comes to the marriage of craftsmanship and beauty, there’s no one more fitting than Haider Ackermann. He intuitively understands Canada Goose as a brand apart from all others, and that authenticity, craftsmanship and performance are the cornerstones of our brand. With his distinct ability to harness the energy and potential of our authentic heritage, I look forward to seeing his impact across our designs,’ Reiss said in a press release.
‘What drew me to Canada Goose is not only how they have created a category, but also its authentic reputation and drive to stay committed to its purpose. The impact this brand has had on the world around us is meaningful and inspirational. I consider myself a student of the environment and my trip to Churchill lit a fire to do more and be more. My hope is that by coming together with the extraordinary climate champion Jane Fonda, we can help drive people to act-and to do it now,’ said Ackermann.
The PBI Hoodie by Haider Ackermann for Canada Goose is available now in select stores globally and online at canadagoose.com. Take a look at the campaign images here.
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