Sydney Sweeney is the face of Jimmy Choo’s Women’s Summer 2024 collection
British luxury accessories brand Jimmy Choo has released its Women’s Summer 2024 collection with a stellar campaign brought to life by Euphoria star Sydney Sweeney.
Inspired by the carefree spirit of California, the Women’s Summer 2024 collection combines new silhouettes with Jimmy Choo’s signature design codes, shoes and accessories that can be worn 24/7.
Drawing on classic Americana references blended with Jimmy Choo’s effortless glamour, the collection includes standout styles such as the Cece Mule – a unique interpretation of the Western boot animated with statement finishes, fabrics and textures, a new Cinch handbag with a drawstring closure that creates a softly cinched and elongated silhouette. Other styles introduced include the Diamond Shoulder East-West bag and the Diamond Crossbody bag in new finishes.
Sweeney showcases outfits from the latest collection in a road trip-inspired photoshoot captured by Oliver Hadlee Pearch in Palm Springs. The picturesque locations include a gas station, a vibrant pink wall, a bustling road, a quaint bench, and a vintage photo booth nestled amidst the desert.
‘I love to take Jimmy Choo somewhere else – to travel, to transport us and our woman. For Summer 2024, it’s a return, back to a place that is part of our brand DNA – California. That encompasses LA, of course – and the red-carpet glamour which is so important to Jimmy Choo – but also an idea of wider California, the casual glamour and cool. It’s about the contrasts you can find in the same place, letting us mix between dressed-up and dressed-down, exploring all its different facets. This Jimmy Choo collection is relaxed, open, free – it’s filled with a playful confidence. It’s my California Dream,’ said Jimmy Choo Creative Director Sandra Choi.
Priced between 195 Euros and 3795 Euros, the Jimmy Choo Summer 2024 collection is available on the Jimmy Choo website, and in its stores. Check out the campaign images here
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