Prada unveils Re-Nylon 2024 collection with campaign featuring Emma Watson and Benedict Cumberbatch
Italian luxury fashion house Prada has unveiled its Re-Nylon 2024 collection with a stellar campaign featuring ambassadors Emma Watson and Benedict Cumberbatch.
Lensed by Willy Vanderperre, the celebrated actors and activists wear timeless and eternal looks from the new collection, in sync with Prada Group’s ongoing partnership with UNESCO for ocean preservation.
Comprising of accessories and ready-to-wear for men and women, the Prada Re-Nylon 2024 collection places sustainability at the heart of fashion. It uses ECONYL, a regenerated nylon yarn that can be ceaselessly recycled to produce material of the same high quality.
Framed by the environment, it actively preserves the ocean and epitomizes a fundamental duality of Prada’s identity; innovation in spirit, responsibility in action.
Since the late ’70s Nylon has been a pragmatic and signature fabric for Prada in all of its designs after it was introduced by Miuccia Prada. Today it has become an emblem of radicalism across the brand as a whole and solidifies the brand’s commitment to sustainability.
1% of the proceeds from the Prada Re-Nylon Collection sales will go to Sea Beyond, an educational program launched by Prada Group and UNESCO’s Intergovernmental Oceanographic Commission (IOC) to raise awareness of ocean pollution and preservation.
Check out the stunning campaign images here.
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