Van Cleef & Arpels celebrates its Perlee collection in collaboration with Arthur Hoffner
French luxury jewelry brand Van Cleef & Arpels has once again teamed up with French visual artist Arthur Hoffner to put the spotlight on its signature Perlee fine jewelry collection displays for the holiday season.
Hoffner who has collaborated with the French maison for close to five years has created a chic snowy backdrop for it’s delicate golden beads adorning jewelry and watches. The artist envisioned the series of sculptures and displays that surround it: a colourful world where a ribbon unfurls, enlivening the space with its curves and draping the shapes on which the beads evolve in a well-orchestrated ballet.
‘It was a pleasure for me to continue this collaborative adventure with Van Cleef & Arpels. And to find new combinations between my work as a visual artist and this playful and joyful collection, where shapes combine and interact to create a feeling of harmony,’ said Hoffner of the collaboration.
The Perlee collection was first launched in 2008 as a homage to the brand’s emblematic gold bead motif that is made using traditional jewelry techniques. Over the years Van Cleef & Arpels has continued to creatively expand the Perlee collection with new additions that have proven to be timeless.
The new photographs and displays from Arthur Hoffner will enhance the Perlee collection’s visual universe and will be installed in the exterior and interior windows of Van Cleef & Arpels boutiques around the world.
The Van Cleef & Arpels Perlee fine jewelry collection is available to explore now on the brands’ website.
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