Saks and Dior ring in Holiday Season with Dior’s Carousel of Dreams at Saks Fifth Avenue New York
American luxury department store chain Saks Fifth Avenue and French luxury fashion house Dior have teamed up to create Dior’s Carousel of Dreams at Saks Fifth Avenue New York.
The partnership between both brands will offer Saks customers an unforgettable, immersive holiday experience with a first-ever online pop-up that will showcase the women’s Cruise 2024 collection and men’s Spring 2024 collection. The offerings will encompass ready-to-wear handbags, shoes, accessories, maison and baby and La Collection Privee Christian Dior.
Dior will also transform Saks’ iconic New York flagship with an iconic light show and a spectacular holiday window display, taking over all 10 stories.
‘This holiday season, we are proud to unite Saks with Dior and are thrilled to offer the World of Dior exclusively to saks.com customers. The exciting alchemy of this collaboration demonstrates the power of the Saks Fifth Avenue brand and the strength of our partnerships with the world’s leading fashion brands. For decades, we have presented our holiday windows and light show as our gift to New York City, and this year we’re happy to bring Dior’s beautiful design to Fifth Avenue for all to enjoy,’ said Marc Metrick, chief executive officer of Saks.
‘I am delighted and so proud that Dior is partnering with Saks for this exciting event. Dior’s Carousel of Dreams at Saks is a fabulous tribute to the dreams and magic of the holiday season, so dear to the heart of Dior from the beginning, as well as an homage to the codes of icons, creativity and excellence of the House. But it’s also, and perhaps above all, an ode to the visionary fascination our founder nurtured for the United States, particularly New York, which Monsieur Dior visited as early as September 1947 – shortly after the triumph of the New Look and just before embarking on his trip across the States,’ said Delphine Arnault, CEO of Dior.
Dior’s Carousel of Dreams at Saks will launch on saks.com on November 20 and will last till Friday, January 5.
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