Tiffany & Co. introduces expanded Tiffany Lock collection with Campaign featuring Florence Pugh
American jewelry brand Tiffany & Co. has unveiled a new Lock collection with a campaign featuring Florence Pugh. The English actress who currently stars in Christopher Nolan’s ‘Oppenheimer’ joins fellow house ambassadors Rose of Blackpink, Jimin of BTS and singer Nancy Ajram.
The campaign celebrates the icon of love and wears the powerful and symbolic design that frames the solidity of unbreakable bonds. Made for all genders, the new Tiffany Lock collection comprises of pendants, rings, earrings and bangles, each in a different color way.
‘We are delighted to showcase the new expressions of the Tiffany Lock motif. Our House Ambassadors exemplify the new designs in a campaign anchored in the idea of love, which has been at the heart of our brand DNA since our establishment in 1837,’ said Alexandre Arnault, Executive Vice President, Product, and Communication, Tiffany & Co.
‘The message anchoring the campaign is simple yet incredibly impactful: it’s a celebration of love and the bonds that we form in life. The new Lock designs are beautiful symbols of that ethos,’ Pugh said of the campaign.
‘On the pendant, the Lock motif is sophisticated, while the chain feels edgy and modern. Together, they form a powerful statement of love and personal bonds,’ Jimin shared.
‘Spreading love and connecting with the people I love brings me so much joy. When I wear Lock bracelets, rings or a pendant, I am reminded of the unbreakable bonds in my life,’ Rose shared.
Priced between 2,200 USD to 95,000 USD, the Tiffany Lock Collection is available globally from Tuesday August 1 at Tiffany & Co. stores and on tiffany.com. Meanwhile check out the stunning campaign images here.’
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