Blackpink’s Jennie and Calvin Klein Team Up for Limited-Edition Capsule
Blackpink’s Jennie Kim and American sportswear brand Calvin Klein have teamed up for a Limited-edition Capsule.
Titled ‘Jennie for Calvin Klein’ it is her first capsule for the brand with whom she has been working with since 2021 as an ambassador. Inspired by the musician’s personal style preferences, the line comprises of 17 styles ranging across underwear, denim, T-shirts, fleece and knits reimagined in lilac, chalk blue and desert color ways.
‘Collaborating with Calvin Klein on this capsule has been an exciting progression in our partnership. This collection reflects my everyday style and is based on many of the Calvin Klein essentials that have become staples in my wardrobe. I wanted to bring a personal touch to these pieces, which you’ll see reflected in the fit, the color palette, and the details. My aspiration for this collection is that everyone will feel as happy and confident in these pieces as I do,’ Jennie said in a statement.
‘Having worked with Jennie on several campaigns, we know firsthand that she is a cultural powerhouse. Her persona, talent, and distinctive style have a major global impact. Our partnership stems from an authentic place – Jennie is a longtime fan of the brand – and we wanted to deepen that relationship by bringing her personal perspective to our products. The result is a mix of Jennie’s coveted style and Calvin Klein’s most iconic essentials, which we know will resonate strongly with consumers around the world,’ said Calvin Klein’s Global Chief Marketing Officer, Jonathan Bottomley.
Priced between 25 USD and 150 USD the ‘Jennie for Calvin Klein’ collection is available now globally in select Calvin Klein stores and calvinklein.com. Check out the accompanying campaign images shot by Korean photographer Hong Jang Hyun here.
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