Skechers taps Vanessa Mai as brand ambassador
American multinational footwear company Skechers has announced Vanessa Mai as its latest ambassador. The brand and the singer share a great passion for fashion that combines comfort and style with a casual twist.
The German pop singer who released her eighth album ‘Metamorphose’ in August will be outfitted by Skechers for her upcoming concert tour. She also stars in a new campaign lensed in LA in which she models shoes from Skechers Street Uno 2 series.
The sporty and simple sneaker is equipped with the popular ‘Air Cooled Memory Foam’ insoles and is additionally supported by the selectively visible air cushion soles, which is why the model also belongs to the “Stand on Air” series. Comfort is a top priority at Skechers, which is why the heel area has shock-absorbing padding.
Mai joins a team of Skechers ambassadors that includes music icons Myleene Klass, Ava Max, Chesca and Willie Nelson, TV personalities Joanna Krupa, Brooke Burke and Amanda Kloots, Dodgers pitcher Clayton Kershaw and a number of retired sports stars such as soccer players Jamie Redknapp and Michael Ballack, American football player and presenter Tony Romo, and legendary boxer Sugar Ray Leonard.
‘It makes me happy that I can support Skechers as a brand ambassador – and that the brand also supports me on my tour. I had the best time visiting the Los Angeles headquarters and shooting my new Skechers Uno fashion sneaker campaign – it’s going to be a great partnership,’ said Vanessa Mai.
‘We are amazed by the hype surrounding the Skechers brand in Germany – the energy and enthusiasm of our customers inspired us to work with Vanessa Mai, a power woman and artist. With her music she expresses liveliness, strength and many positive feelings. Quality and fashionable sophistication, but always with a casual twist. Vanessa is a well-respected singer with a large fan base and we believe she can help spread the word about Skechers in Germany. We are very proud to have her as a brand ambassador for the campaign, which will focus on her passion for fashion and unique comfort story,’ said Christoph Wilkens, Managing Director of Skechers Germany.
‘Germany is an important market for Skechers and we are always looking for new ways to share our comfort technologies with new consumers,’ added David Weinberg, Skechers Chief Operating Officer.
The ‘Skechers x Vanessa Mai’ collection is available now in boutiques and online at Skechers.
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