Nike and Jacquemus announce Sportswear collaboration
American footwear brand Nike and Simon Porte Jacquemus, Creative Director of Jacquemus have come together for a collection of minimalist sportswear.
Titled ‘Nike x Jacquemus’ the collaboration reinterprets women’s athletic sportswear, furthering the culture of sport and style. The fifteen-piece collection includes the iconic updated Humara sneakers, a pleated skirt reminiscent of the on-pitch uniforms of the designer’s favorite players, Emma Raducanu and Naomi Osaka, a backless dress, pair of pearl-white seamless bikes shorts and a unisex hiking bucket hat. Merging Nike’s performance acumen with Jacquemus’ approach to fit, the collection redefines summer ready-to-wear.
‘For this collaboration with Nike, I wanted to create a collection that reinterprets athletic women’s sportswear in a minimal way. I have always been inspired by vintage ACG pieces and Nike campaigns from the ’90s. Having this imagery in mind, we designed women’s athletic wear with sensuous details and neutral colors, along with my own interpretation of the Humara, my favorite Nike shoe. It was important for the collection to be accessible for all bodies, and to be a natural blend of Jacquemus style and Nike performance,’ said Simon Porte Jacquemus in a press statement.
‘When we collaborate at Nike, it’s always a 50-50 union where each partner comes together to advance the other forward in ways that couldn’t have been done alone. With Jacquemus, we drew from vintage ACG inspiration and the interweaving of Nike Dri-FIT fabric and considered footwear like the Humara to create a nexus of sport and style that could only be done through the shared lens of Nike x Jacquemus. Collaboration at Nike, and with partners like Jacquemus, allows us to expand the culture of sport and redefine it for the next generation,’ explained Jarrett Reynolds, Nike VP of Catalyst Apparel Design.
The Nike x Jacquemus collection will launch on June 28 exclusively on the Jacquemus’ website and across Nike retail globally beginning summer 2022.
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