Dries Van Noten and Mytheresa launch exclusive Summer capsule
Belgian fashion brand Dries Van Noten and German luxury online retailer Mytheresa have collaborated on an exclusive Summer capsule collection.
Titled ‘Dries van Noten x Mytheresa’ the collection comprises of both womenswear and menswear summer pieces that are a must have. Womenswear includes Dresses, tunics, and flowing pants with matching blazers while vibrant shirts and trousers emblazoned with diamond-shaped and darkly exotic floral prints make up the menswear collection.
The capsule also features accessories including striped sandals, floral tote and chest bags, bucket hats, sunglasses and edgy cuff bracelets.
From colorful stripes, floral prints, and psychedelic patterns, to summery colors paired with flowing fabrics, Designer Dries Van Noten was inspired by the Holi festival of India. A devoted gardener, Noten chose Anemone, daisy, chrysanthemum, alstroemeria, anthurium – Flowers that stand for summer, fun, carelessness. All in all, the collection is an ode to the power of flowers, pattern, electric-bright color and is a celebration of Indian artistry.
To accompany the launch of the capsule a campaign directed by Mytheresa’s chief creative officer Julian Paul, and shot by photographer Bruna Kazinoti has been released.
‘I am honored to launch this exclusive collection with Mytheresa, a treasured longstanding partner. With this collection that amplifies the vivacity and strength of expert traditional crafts from across the globe, we seek to encourage joyful optimism and abandon and spark carefree fun,’ the designer said in a statement.
‘[This collection] was a natural continuation of the spring/summer 2022 collection, which was very colorful, free, and festive. It was about [the Indian] Holi festival, it was about Burning Man, about really enjoying life, and especially enjoying that freedom we have been craving for such a long time. In addition, it was another opportunity to include that incredible craftsmanship from India. The people in India really needed the support, Covid-19 was very hard on India. In that way, for me, it was having the possibility to work with them and to see what they could do, that was really fantastic,’ he explained.
The Dries van Noten x Mytheresa capsule collection is available now online at Mytheresa.com. Check out the colorful campaign images here.
Follow Fashion Model Directory on Linked In, Instagram, Pinterest, Facebook, and Twitter !
