& Other Stories launches affordable Spring collection with designer Minju Kim
H&M owned womenswear brand & Other Stories has teamed up with South Korean fashion designer Minju Kim for an affordable Spring collection.
Titled ‘Minju Kim x & Other Stories’ the capsule comprises of free-flowing feminine silhouettes such as trousers, blouses, dresses and separates in dreamy prints and playful shades of cherry blossom pink, cornflower blue and soft yellows. Standout pieces include a full-skirted white mini, a pink and green midi dress with bow-tied spaghetti straps, and a silk two-piece which can be worn separately. There is also a wide selection of accessories such as hair clips, scrunchies, printed socks and sunglasses.
A graduate of the Royal Academy of Fine Art Antwerp, Minju launched her eponymous label in 2015 after winning the prestigious H&M Design Award. She was also a semi-finalist in the LVMH Prize for Young Fashion Designers in 2014. She won Netflix’s Next In Fashion: a design competition through which she put her collections on Net-a-Porter.
Each piece of the collection is a treasure with its own stories to tell. Perfect for the spring/summer season they carry Kim’s fairy-tale aesthetic of fun and joyfulness.
‘For this collaboration, I revisited ‘Moon Gardener’, which was my second collection, and reinterpreted it through the wardrobe vocabulary of & Other Stories. ‘Moon Gardener’ began with an imaginary scenario. I thought if I would ever go to the moon, I would probably grow my own garden, missing Earth so badly, so I created graphics by imagining plants and gardens in the universe. I reflected the shapes of plants’ leaves onto the silhouettes of the clothes. As for the prints, I laid out plants over classic stripes, creating an entirely new type of stripe print. Since Next in Fashion, a lot of fans around the world, including those who weren’t that interested in fashion before, sent me messages. I’m thrilled that the co-lab will allow all these Minju Kim lovers to easily access and experience our designs and give us the opportunity to show our clothes to a broader audience. I’ve been waiting a long time for this kind of opportunity and am exhilarated that it’s with & Other Stories,’ explained Kim.
‘Minju Kim has an incredible imagination that she expresses beautifully in her prints, fabrics and silhouettes. It’s fun, fabulous and approachable. Each item has its unique personality, and you’ll instantly fall in love with how it becomes a part of yours. Whether it’s a dress, skirt or hair clip, I think women will treasure every piece of this co-lab and hopefully bring happiness to them for a very long time,’ said Rocky af Ekenstam Brennicke, head of brand and creative & Other Stories.
The ‘Minju Kim x & Other Stories’ collection is available to shop now in selected stores worldwide and online at Stories.com
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