Kim Kardashian launches Swimwear line
Kim Kardashian’s SKIMS is expanding its product line. After launching underwear, loungewear, lingerie, and socks, the reality TV star, beauty mogul and ultimate influencer is officially venturing into swimwear.
Comprising of classic string bikinis, tank one-pieces, two-piece swimsuits, sporty monokinis, sarongs and shorts, the collection arrives with 19 different styles in seven colors, Vibrant blue, fuchsia, light blue, black, beige, bright cobalt blue and SKIMS’s signature neutral tone hues.
Made with fast-drying durable fabrics and recycled materials, the collection is designed to be layered and built upon. With inclusiveness and diversity part of the brand’s DNA, there is something for all tastes and all body types and it includes sizes from XXS to 4X.
‘I’m so excited to be launching SKIMS Swim – I know our customers have been wanting this from us for such a long time. We’ve really taken the time to make sure we’re offering the best solutions for our customers. Buying swimwear should be fun and easy, yet so many women feel daunted by it. I wanted to change that and make the process as simple as possible by providing a full Swim wardrobe – both for in and out of the water,’ Kim said in a press release.
‘It was essential that the launch of such a highly anticipated category resonated with our customers in the ways they expect, with a focus on fit, comfort, and versatility. Like with other categories we have launched, such as Lounge, our blueprint for success is heavily dictated by listening to our customers beforehand – we know at this stage what they want from SKIMS Swim, and our goal is to exceed their expectations,’ said SKIMS co-founder Jens Grede.
Priced between 32 USD and 108 USD, the first drop of SKIMS Swim will be available from Friday, March 18 exclusively on SKIMs.com.
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